Michael Gordon

Yggdrasil Takes Its Game Engagement Mechanics to the Land-Based Sector in the UK

The studio partners with one of its YG Masters content creators, Reflex Gaming, to deliver its well-known set of engagement tools (GEM) to the UK retail market. A growing number of proprietary engines including but not limited to Gigablox, GigaRise, DoubleMax, MultiMax, and Splitz will be integrated into retail content available across a variety of recreational venues.

It’s the first time Yggdrasil sets foot into the land-based sector, and is something the company is excited about. Yggdrasil Head of Product said the agreement is a great milestone for them. While Reflex Gaming’s representative emphasizes the success they have with the online integration of GEM and believes the tools offer great potential in retail as well.